Everyday food.
Extraordinary flavor.
From your backyard grill to your movie-night bowl.
Meet your new favorite seasonings, snacks, and sweet stuff.
From Grand Rapids, Michigan. To your table.



Shake it.
Smash it. ↗
A little shake. A whole lot of flavor.
What are you craving?
Five ways in. Pick one and we’ll get out of the way.
Burger Seasoning
Smash Burger Seasoning delivers bold, beefy, and perfectly balanced flavor with savory…
All American Steak Seasoning
Our #1 best-seller, All American Everything Seasoning, delivers bold garlic, pepper, and…
Competition BBQ Rub
Championship-level BBQ starts with Competition BBQ Rub—expertly crafted for bold, smoky, and…
Feather Duster Chicken Rub
Crispy skin, juicy meat, and bold flavor—Feather Duster Bird Rub is the…
White Cheddar Popcorn Seasoning
Smooth, creamy, and packed with cheesy flavor—White Cheddar Popcorn Seasoning is a…
Dill Pickle Popcorn Seasoning
Dill Pickle Popcorn Seasoning is our #1 best-seller, delivering bold, tangy, and…
Flaming Hot Cheese Popcorn Seasoning
Flaming Hot Cheese Popcorn Seasoning delivers bold, spicy heat with creamy cheese…
Movie Theater Butter Popcorn Seasoning
Rich, buttery, and just like the movies—Movie Theater Butter Popcorn Seasoning brings…
Cherry Honey
Sweet golden honey meets Traverse City tart cherry concentrate for a rich,…
Balsamic Honey
Bold, refined, and endlessly versatile, our Balsamic Honey blends golden sweetness, rich…
Pizza Flavored Pretzel Twists
Zesty tomato, savory herbs, and melty cheese collide in every crunchy bite…
Dill Pickle Flavored Pretzel Twists
Packed with zesty dill pickle flavor and bold crunch, these pretzels deliver…
White Cheddar Pretzel Twists
Packed with creamy white cheddar and crave-worthy crunch, these pretzels take snacking…
Big flavor. Serious crunch.
Your favorite flavors on a pretzel. White Cheddar, Dill Pickle and Pizza.

A sweet side of Smash.
Drizzle it. Dip it. Turn up the heat. Hot, Balsamic and Cherry infused honey.

VIP
Flavor club
Good taste has its perks.
Join the Smash VIP Club for 15% off website orders,
fresh recipes, and the first scoop on new flavors.























